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Search Engine Optimization |
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Website Promotion and SEO. What is it? SEO is short for search engine optimization, the process of increasing the amount of visitors to a web site by ranking high in the search results of a search engine. The higher a Web site ranks in the results of a search, the greater the chance that that site will be visited by a user. SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.
Most Web site traffic and online purchases come from search engines like Google®, Yahoo!® and MSN®. A web site's overall information architecture affects its visibility to search engines. Web developers know that simply registering your web site in search engines will not guarantee a good result. The idea of 'build it and they will come' is false. In fact, there are web design approaches will hurt your search engine ranking and if you do not know how to avoid making these mistakes you could get your site banned from search engines. It is vital to a good site that the design includes factors to assure good search engine placement. Wolf Valley understands this and can help you get good results by utilizing our proven methods.
It is however, not a one-time process. First a site must be optimized for search engine visibility, but it is also necessary to continue to monitor and evaluate for improved ratings and visibility.
Our ongoing SEO service to help improve search engine visibility for your site means understanding and utilizing the best practices and ranking methods of the day. Also monitoring bench marking and adjusting key words and other techniques and resubmitting the site to search engines.
There are 5 steps to the service:
1. Wolf Valley designs our web sites to be search engine friendly. There are specific steps required to design a website that will be effectively indexed by search engines. Even if we did not build your site, we can optimize it. Search Engine Optimization - Positioning your Web site for higher ranking with leading search engines. Research the most effective keywords for your site which will help position the site for top search engine rankings for those keywords.
2. Web Site Analysis - The analysis (including keyword usage, spiderability, and robots.txt files and Meta tags) of your site's strengths and potential weaknesses helps secure crucial search engine visibility. Site Analysis assesses your Web site's compatibility with key search engine ranking criteria, including spiderability and level of keyword optimization. Analysis pinpoints site elements that may need to be improved for better search engine placement.
3. Recommendations and suggestions on best practices for your site's placement. (Other things that YOU should do regarding website promotion that works in tandem with our efforts on your behalf).
4. Submission – Once optimized submitting of your website to leading search engines. We can also consider targeting your local audience by submitting your site to local search engine programs like Google® Local, Yahoo!® Local, Live Search (MSN) and Local.com™. Please Note: If these companies charge a fee for inclusion the fee would have to be paid for by the client if you desire to use a paid listing service. Typically we focus on all the free listings available. 5. Reporting/Monitoring - such as Link Popularity to gauge the crucial number of inbound links to your Web page; List Checking to verify that your Web page is listed with the Internet's leading search engines and directories; Assessment of your page's online performance; Competitor Rank to compare your site's search engine ranking to that of your competitors; and Keyword Ranking. Detailed is report provided at the end of each quarter.
PLEASE NOTE: Wolf Valley conducts ethical Search Engine Promotion. Wolf Valley offers an ethical, proven approach based on good content and techniques that will get your site effectively indexed by search engines.
Wolf Valley does not guarantee a specific position in any search engine– no "reputable" company ever would. Those "Send us $399 for a guaranteed Top Ten position" offers are worthless. Unless you PAY search engines you will have no guarantee of placement. The use of questionable tactics often used by unethical companies, such as masked text or special redirect scripts can get you banned from search engines. Using ethical, proven methods that are approved by the search engines will improve your placement.
Order SEO
Our SEO service is offered at a prepaid monthly rate, billed quarterly. Contact us for details! (It's WAY less expensive than you probably think).
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